ASNT Unveils Refreshed Identity

16 January 2024

(Columbus, OH) The American Society for Nondestructive Testing (ASNT) announces the unveiling of its revitalized identity, symbolizing a new era for the organization. With vibrant colors and a sleek, modern logo, ASNT is embracing change to reflect its unwavering dedication to excellence in the nondestructive testing (NDT) industry after more than 80 years of service to the industry and its members. 

“This rebranding marks an essential step in ASNT's strategic plan and aligns with the evolution the Society has undergone the past few years,” said Neal J. Couture, CAE, ASNT Chief Executive Officer. “ASNT has a strong and respected legacy around the world, and this new look signifies ASNT's readiness to embrace and lead the industry and our members into the future.” 

The revamped logo symbolizes global ambitions, continuous improvement, and a relentless pursuit of innovation. It serves as a testament to the organization's commitment to leading the way for the global NDT industry. 

“The new logo is a nod to ASNT's rich history but infused with more contemporary flair,” said Garra Liming, ASNT Director, Marketing and Communication. “The rebranding is an important step in our business strategy because it not only redefines our visual identity but also reaffirms our commitment to pushing boundaries and leading the way in our industry.” 

Building upon the strength and recognition of the main logo, ASNT has also introduced new logos for its three subsidiaries— ASNT Certification, ASNT Foundation, and ASNT India—representing distinct facets of the Society. Each subsidiary logo embodies the unique essence of its corresponding segment, reinforcing the brand's presence in evolving markets and dedication to meeting the diverse needs of valued stakeholders. 

About ASNT    

ASNT is the association for nondestructive testing (NDT) professionals committed to making the world a safer place. NDT professionals detect irregularities, flaws, and defects in materials, components, and structures that could compromise the safety, reliability, or functionality of an object or structure. Established in 1941, ASNT supports members with certifications, professional development, industry insights, advocacy, events, publications, and networking opportunities and is focused on fostering the growth of future generations of NDT professionals through the ASNT Foundation. Serving more than 22 000 members and certificate holders worldwide, ASNT is the largest technical society for NDT professionals. ASNT is based in Columbus, Ohio, with offices in Houston, Texas, and Chennai, India.    

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